"We always expect Christmas Day to be slow," Jess Knauf, Director of Client Strategy told That's Christmas 365.
"Most families are opening presents, enjoying time together and, importantly, many child arrangements for Christmas have already been sorted. But every year, without fail, we see a sharp increase in people visiting our website during the same two-hour window."
And the timing, Knauf says, is telling.
“It’s no secret Christmas comes with high expectations. If someone wakes up already questioning their relationship, and then opens a gift that shows no real thought, no effort, or worse, no gift at all, that moment can sting more than usual. For some, it seems to be enough to make them pause and look online at what their options might be.”
This Christmas-morning spike isn’t about legal deadlines or practical planning. It appears to be about emotion, timing and the symbolism of the day.
When your partner presents you with:
A generic gift bought last minute
A unwrapped gift that has already been re-gifted
Or an entirely empty space under the tree
…it may not be the gift itself, but what it represents.
"Of course, a disappointing present doesn’t cause a separation," Knauf adds. "But it may be the catalyst that pushes someone to reflect on whether they feel valued, appreciated or understood."
Buy a Thoughtful Gift – Mediate UK's Tips to Avoid the Christmas Morning Relationship Wobble
If you’d rather your partner spent Christmas morning admiring their gift, and you, rather than Googling “how to divorce”, here are 10 thoughtful, meaningful ideas:
A photo book or framed picture – choose moments that mean something.
Tickets to a show, gig or comedy night – an experience to enjoy together.
A dinner-out voucher at a place they actually love, not just the nearest chain.
A promise card – offer something personal: a lie-in, breakfast in bed, or taking over a chore they dislike. Make sure you carry out the promise!
A spa pamper session – massage, treatments or a full spa day.
A driving experience, pottery class or cooking workshop – something fun and different.
A handwritten letter expressing what you appreciate about them.
A “memory jar” – fill it with small notes of favourite moments or things you love about them.
A gift that supports their hobby – books, art supplies, sports equipment or tech they’ve mentioned. It shows you have paid attention to what they say.
A weekend break or day trip – it doesn’t have to be expensive; even a planned day trip to somewhere scenic counts.
Sometimes the most thoughtful gift is simply showing your partner you still see them, value them, and want to invest time in your relationship.
Why This Trend Matters
Christmas is emotionally loaded. It’s a day built around family, connection and togetherness. It’s also a moment when the absence of those things becomes more apparent. For couples already struggling with their relationship, a thoughtless present can feel like confirmation of far deeper issues.
And as the data shows, many don’t wait until the New Year, or even until their Christmas lunch, to reflect on it.
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