The £250,000 donation from the Tesco Group will be critical to the charity’s Disaster Fund, which helps the British Red Cross respond to disasters in the UK and also around the world.
In the next few days, customers across the UK will also be able to support via text to give donations of either £5, £10 or £15.
Customers will also be able to donate online at Tesco.com or with their Clubcard vouchers, using the Clubcard app.
Ken Murphy, who is the Group CEO at Tesco said: “We were obviously deeply shocked and saddened to see the pictures and stories from Morocco since this disaster occurred on Friday night and now the tragic extent of the situation in Libya."
“I know many Tesco colleagues are already looking to provide support and assistance, and we're very pleased to be able to work with the British Red Cross to give financial support that directly helps local teams on the ground."
Richard Blewitt, Executive Director of International for the British Red Cross, said: “On behalf of the British Red Cross I would like to thank everyone at Tesco for their generous donations that will go towards supporting people in a disaster, such as the devastating earthquake in Morocco and the terrible flooding in Libya."
He went on to say: “Thousands of people have lost their lives in these disasters, and many more have lost loved ones, their livelihoods and their homes. Sadly the full scale of the destruction in both countries is only likely to become apparent in the coming days.
"We're really pleased and delighted to have Tesco colleagues and customers by our side to help those most in need. We could not do this without you. Thank you once again for your kindness and generosity.”
For more information on the partnership click here www.redcross.org.uk/get-involved/partner-with-us/tesco