Adopt A Word this Christmas. A thoughtful gift that’s perfect for all ages, any special word, real or made-up, can be wrapped up and given to a loved one this Christmas for just £15.
Ideal for those avoiding the High Street this December, this truly
personal gift is just a mouse-click away. Simply choose the word that
fits your loved-one the best – perhaps you’ll pick a word they use in
every other sentence, a slogan that best sums them up, or something
unusual for them to slip into conversation. You can even create your own
words, meaning that you can now adopt nicknames and miss-sayings which
might mean something special. You can also adopt multiple words to
create a special phrase.
As well as receiving an adoption pack in the post (or via email if it’s a
last minute gift), there’s the added option of having the adopted word
proudly emblazoned on a variety of merchandise, such as mugs, t-shirts,
fridge magnets and keyrings. New merchandise for 2012 includes cotton
bags, aprons and umbrellas and prices range from £5 to £18.
The best thing about this ethical Christmas gift, is that all the money raised goes to I CAN,
the children’s communication charity. 1.2 million children in the UK
have long term speech, language and communication needs and will
struggle to express themselves this Christmas – or any other time of
year. I CAN work to ensure these children get the help and support they need so they can live happy and successful lives.
Word adoptees will join other high-profile supporters who love words and
want to help children communicate. These include Stephen “wordy” Fry,
Henry “tenacious” Winkler, Miranda “clutch” Hart, Sara “blossom” Cox and
To browse words from the Collins English Dictionary or create your own
word for adoption, whilst helping children in the UK who’ll find it
difficult to say ‘Merry Christmas’ this year, visit www.adoptaword.com today.