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Let the "feastivites" begin; six new flavour mince pies land at Asda for Christmas 2023

Christmas and mince pie fanatics (which includes us at That's Christmas!) have something to look forward to, as Asda is launching a 17-strong mince pie range, with 6 new flavours, for Christmas 2023.

Flavours will include Brown Butter and Spiced Rum, Frangipane and Amaretto, Chocolate and Cherry Crumble and a vegan OMV! Crumble Topped Mince Pie.

It's Asda's prediction that it will sell 26 million mince pies this year, after selling 24 million last year.

Hero products in the range, including the Extra Special Brown Butter & Rum Mince Pies, are produced by a specialist family owned and operated bakery based in Lazonby, Cumbria which has been producing high quality, delicious baked goods since 1946.

Available as part of Asda’s 2023 Christmas range, mince pies land this week instore and online.

With under 100 days to go before Christmas Day itself, it’s never too early to start stocking up on the nation’s favourite Christmas treat. (And, at least here at That's Christmas to sample them before Christmas Day itself!) 

As a nation, we love mince pies, and this year Asda has gone really big. Throughout the season Asda predicts to sell 4.4 million packs of mince pies, that's actually over 26 million individual mince pies.

From this week, Asda's offering a truly stunning 17-strong mince pie offering for the festive season, with six new flavours, catering to all mince pie lovers out there, whatever your preferences might be.

This summer Asda announced its first ever Christmas signature flavour, Brown Butter and Spiced Dark Rum, created by the Asda Innovation Team. The flavour will be across hero products throughout the festive range, from mince pies to pigs in blankets. 

Jonathan Moore, Senior Director of Food Innovation and Trends, says: “We noticed an abundance of brown butter used globally by top pastry chefs, accompanied by the growth in the use of dark rum by mixologists across the globe, and this instantly recognisable flavour of warming spices was the perfect pairing for the brown butter. 

He went on to say: "By combining these two key flavours, this year’s Christmas signature flavour was born!” 

Taking the reins of the range are the Extra Special Brown Butter & Rum Mince Pies (6PK, £2.35). The all-butter short crust pastry is enriched with brown butter for a unique and tasty nutty flavour and filled with a spiced vine fruit and citrus peel mincemeat, topped with a Jamaican rum and sweet dusting for a real festive treat.

For those who dare to be different at Christmas, the Extra Special Chocolate & Cherry Crumble Mince Pies (6PK, £2.75) made with rich chocolate flavour, all-butter short crust pastry, filled with sweet cherry jam and mincemeat, and topped with chocolate crumble will be a favourite. 

Customers can also enjoy the Extra Special Frangipane & Amaretto Mince Pies (6PK, £2.75) made with all-butter pastry and filled with Amaretto-infused vine fruit and citrus peel mincemeat, topped with a delicious all-butter frangipane, finished with flaked almonds and a sweet dusting.

The Asda Extra Special Mini Mince Pies (9PK, £2.75) with vine fruits, Valencian orange oil, spices, rich ruby port and cognac, are perfect for a light dessert or Christmas party.

For those who like to stick to the classics, the Extra Special Deep Fill Mince Pies (6PK, £2.75) are impressively filled to the very brim with mincemeat in an all-butter short crust pastry, along with the Asda Mince Pies (6PK, £1.45).

Asda’s own-brand vegan range, OMV!, will be launching its first ever festive offering this Christmas. Available from tomorrow, Monday 2nd October, the OMV! Crumble Topped Mince Pies (4PK, £2) have a fruit-packed vegan mincemeat filling and are topped with cinnamon and ginger spiced crumble for a modern twist on a festive classic. (I'm not a vegan, but with the cinnamon and ginger spiced crumble, I think I'll be popping over to our nearest Asda branch to buy some of those.)

Asda customers can also shop the Free From Frangipane Mince Pies (4PK, £2.25), and enjoy sweet pastry filled with rich brandy mincemeat, topped with frangipane and delicate flaked almonds. As we have pointed out, Asda worked closely with a family-run bakery based in Cumbria to produce some of the hero products in the range, including the standout Brown Butter & Rum Mince Pies. The business, established in 1946, has been producing high quality, delicious baked goods for the past 75 years. The pies are made from scratch in small batches and finished by hand.

John Hines, supplier spokesman, says: “Each year it's a joy to work with Asda on creating our mince pies and to feed the nation with their favourite festive bakes. “We are always looking to see how we can incorporate new, exciting flavours to give our mince pies the wow-factor and experiment with different tastes and popular products.”

He finished by saying: “We’re wishing everyone a very happy Christmas!”

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Buying Christmas gifts online? Here are some tips

A new investigation conducted by Which? has uncovered that, over the past year, as many as four million Amazon shoppers may have been offered an incentive in exchange for leaving a five-star review on the site. 

Nick Drewe, who is a retail expert and Founder of online platform Wethrift, discusses exactly how the practice has become commonplace amongst brands and sellers on the site, as well as guidance for consumers on how to spot if a positive write-up for a product is genuine or potentially fake. 

“Review incentivisation, using bribes of vouchers, free products, or refunding the cost of an item - is nothing new among ecommerce sites. Yet, the findings revealed in this recently published Which? study indicates that, worryingly, it is occurring in even higher levels than before. 

This is across different brands and sellers using Amazon to market their products, and stay one step ahead of their competition in an entirely unethical manner. This practice, in turn, could be misleading millions of consumers each year into purchasing items they falsely believe are being honestly reviewed and recommended by like-minded consumers. 

“Many businesses will use the ratings they boast on Amazon as an incentive to persuade shoppers into believing their products are far superior to their competitors. What’s more,  when browsing for items they're looking to purchase, many shoppers will naturally gravitate towards those with the highest number of five-star ratings, in order to ensure they're receiving the best quality product, regardless of how much extra it may be costing them price-wise. 

“Whilst it can be hard to identify if a review is genuine or if one has been incentivised by a business into leaving a not entirely accurate review, there are certain things savvy shoppers can look out for online that may indicate they have been falsified: 

Does the reviewer have a strong historical profile history?

If a particular review has caught your attention and you're questioning whether or not everything included within it can be trusted, be sure to delve into the profile history of the individual who has left the write-up. This is to see if their previous reviews on a site, the tone of voice they’ve used and their general purchasing habits seem to correlate. 

Have they only given other products similarly high “gold star” reviews, or have they also documented their more negative or average responses to purchases made? As this would make them seem more genuine in their answers.

Also, please take note of the location of the person who left the review, are they posting from a country or region that doesn’t seem to geographically fit with the item under discussion? If so, it might be an indication that all is not what it might seem to be.

Have a large influx of positive reviews occurred over a short period of time?

If a certain product seems to have experienced a huge amount of 4 or 5-star reviews over an extremely short period of time, despite the fact the item isn't new to the market, then this may indicate a brand or seller is trying to use fake reviews as a way to hide previous low scores. 

Do reviews on the product have a lot of spelling or grammatical errors?

Some brands may outsource the writing of falsified or faked reviews to people in developing countries, so if a product seems to have a lot of reviews with poor spelling, grammatical errors or seem to be unusually descriptive or nonsensical in parts, consider the fact they may have been posted by someone who doesn’t speak English as a first language. 

Are you seeing a lot of similar phrases/words being repeated across different reviews of the same product?

If you are seeing phrases such as, “The best product”, “Great product”, “It saved my life” or, “The best on the market”, being posted more than seems normal on the reviews for a product, this could be a sign that review incentivisation is taking place. 

These are the kinds of reviews that will be lacking in thorough description, and may even read as though the poster clearly hasn’t tested out or used the product themselves.

There may also be phrases that indicate a little too much of an overreaction to receiving certain products. Reading a review about a floor mop or a brand of washing detergent, where the poster describes the purchase as ‘incredible’, ‘a miracle’ or uses a lot of exclamation points and smiley faces, will naturally seem inauthentic to readers, and lead one to conclude the reviews are faked. 

Are the majority of product reviews overwhelmingly positive?

It’s virtually impossible for absolutely everyone to have the same positive experience and love a product so much that they want to give it five stars, so if a product has an overwhelmingly large number of these kinds of reviews, this could suggest some foul play might be in hand.

Some brands and sellers, despite this being against Amazon’s guidelines, will actively seek out and communicate with genuine customers who left 1-3 star reviews on their products, and offer them bribes or incentives in order to boost their scores. So the brand’s average rating will rise. When it comes to this tip, just remember the saying, “If something seems too good to be true, then it probably is.”

Also, we at That's Christmas look out for large number of 1 star reviews on a product.

We'd like to thank https://www.wethrift.com for their help in putting this article together.

(Image courtesy of Adam448 from Pixabay)

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