social media agency Punch Communications advises that consumer brands with Christmas and winter-specific products should act now to ensure they don’t miss out on listings in those all-important festive gift guides.While carols, eggnog and Santa Claus are still over half a year away, for many PR people and journalists the festive season comes early this summer with an influx of Christmas in July events. Integrated PR, search and
“We are already seeing a large volume of requests from journalists
asking to be invited to Christmas in July events. While it may seem
early, especially as we are only just entering summer, it is important
to remember that many consumer publications work at least three months
in advance and we all know that Christmas fever starts gripping the
nation from around October, and even earlier in some instances!”
explains Georgina Dunkley, account director at the online PR agency.
“Events of this nature not only provide excellent opportunities for
brands to meet with their key media and build relationships in an
informal setting, but they also allow journalists to touch, see, smell
and, in some instances, taste the products for themselves. It can be
difficult to fully describe the quality and benefits of a product via
the telephone; Christmas in July events remove this barrier and allow
the media to get a true picture of the festive products that will be
available on the market while identifying the season’s ‘must-haves’.”
Brands initiating a SEO campaign to support their seasonal products
should also commence activity immediately. “Building up the rankings of
keywords can take time, so brands need to invest resource now to ensure
that when Christmas shopping arrives, they have secured strong rankings
for their terms in search engines,” Georgina concludes.
Punch Communications is a leading PR, social media and SEO agency. For more information visit www.punchcomms.com.