This Sunday is the date to celebrate that special man in your life. That’s right, it’s Father's Day, but did you even remember? A Yahoo! survey1 has revealed that he will be lucky to receive anything this year and those that do bother to make the effort are likely to be presenting their dad with an array of tacky gifts.
One in five people surveyed (20%) by Yahoo! admitted to often forgetting Father's Day with 24% of the nation using the excuse that their dad is ‘not really bothered’ about this special occasion. Not so say Yahoo! your essential starting point to finding a host of brilliant gift ideas for dads this Father's Day.
It seems that June 22nd just does not resonate with the general public and fathers are quite frankly getting the raw end of the deal. In fact, 15% of the UK believes that Father's Day is not as important as Mother’s Day. Shockingly, daughters were much keener to thank dad and were 40% more interested than sons in showing gratitude to their father. The Yahoo! survey found that 19% of mummy’s boys considered it much more crucial to celebrate Mother’s Day.
41% of the nation saw Father's Day as just another opportunity for shops to sell tacky presents. Not that it stopped them buying them! Those that did dish out the dosh for dad have bought an array of dull gifts. Yahoo! News surveyed over 11,000 fathers and children alike2, to ascertain exactly what dads can expect to receive this Sunday.
Sadly, top of the list were socks! A whopping 22% of the thousands surveyed admitted to either giving or receiving what can only be described as the most unimaginative present possible. Even more shocking is that 19% have given their dad that classic 1970’s cleanser of choice, soap on a rope!
The top five worst gifts were as follows. Sorry dads, it doesn’t look like this Sunday is going to be the most exciting!
SOCKS – 22%
SOAP ON A ROPE – 19%
A CD THEIR FATHER ALREADY HAS – 11%
AFTERSHAVE GIFT SET – 10%
RANDOM SPORTSPERSON’S BIOGRAPHY – 9%
Kristof Fahy, Vice President, Marketing, Yahoo! comments: “It seems the nation is forgetting all the hard work dads put in all year round and whilst you would think the recession would effect people’s gift choices it appears it is more down to effort and creativity! Yahoo! (www.yahoo.co.uk) is on a mission to help neglected dads this Sunday by helping you get more from your online gift searches than you ever imagined so that dads get the most out of this special occasion.”
Friday, 19 June 2009
Wednesday, 17 June 2009
Silver Jewellery Gifts shine online with new UK brand Say It With Silver
Buying silver jewellery gifts for relatives and friends remains one of life’s true, selfless pleasures, but in this climate of iEverything and not enough time for anything, identifying and purchasing the right jewellery gifts needs to be streamlined as much as possible.
Throughout history, silver jewellery giftshave been given and received by the doyens of art, music, fashion and royalty, and if we fast-forward to the present day, the pure understated class of G&T's bespoke jewellery range from beautiful sterling silver rings, silver necklaces, silver bangles, silver cufflinks and silver earrings has been given an exciting creative makeover with the introduction of Say It With Silver.
The marketing principles behind this revolutionary new concept in silver jewellery gifts are simple enough create a consumer friendly, easily identifiable brand that makes economic sense in the current fiscally-turbulent period we find ourselves in, but all the while remaining true to the owner’s business ethos that has stood the company in good stead and with a fine reputation in over 50 years of trading.
The Say It With Silver Jewellery Gift Card was developed to fulfil two factors attitude and time. Being able to go to one place to buy everything you need for a specific occasion is an increasingly attractive proposition, and combined with people’s charitable attitude in the UK towards giving and receiving gifts especially silver jewellery that can be very personal Say It With Silver have taken inspiration from the silver jewellery, card and gift markets and has successfully integrated them all to stunning effect.
Instead of buying a birthday card, anniversary card, or a card celebrating any one of seemingly hundreds of occasions, then trudging round the shops both online and offline to choose a jewellery gift, the creative brains behind the Say It With Silver brand have managed to combine beautiful sterling silver jewellery gifts packaged inside a card creating what some critics are suggesting is nothing short of a genre-defining gift concept.
Utilising the simple market forces of trade volume, durable consumer packaging, realistic price points and online distribution channels that go way beyond traditional jewellers shops, the new range from Say It With Silver is all set to revolutionise how people think about buying and giving silver jewellery gifts.
Say It With Silver have worked hard to create a brand that satisfies the criteria of even the most experienced of shoppers value for money, availability and high quality silver jewellery gifts available through the brand new Website, http://www.silverjewellerygifts.com.
By 2011, it’s estimated that almost £52billion will be spent online in the UK by 32million consumers as opposed to the 2006 figures that read £30.2billion spent by close to 20million consumers at an average spend of slightly over £650 each. Say It With Silver have embraced this online culture with their stunning new Website, offering a full e-commerce facility where purchasing some of the most beautiful and innovative silver designs available today couldn’t be any easier. The brief from the executive team was straightforward take the Say It With Silver shopping experience to a new level of customer care and user-friendliness and combine it with some of the finest silver rings, necklaces, anklets, toe-rings and pendants available anywhere.
However, in a textbook example of ‘out of the box’ thinking and understanding the new and exciting markets in which a company finds itself in, the Say It With Silver brand has been targeting alternative ‘non-specific jewellery’ retail sectors online, on the traditional high street and in the out-of-town mega-complexes with the kind of success usually reserved for new products from Apple.
Say It With Silver is not simply a silver jewellery brand, it is a fully functioning creative gift brand that, like all classic jewellery and fine wine, will only improve with age, and the common trait linking all successful brands is in their simplicity and recognising and attracting their target market. There are no hidden agendas, no ingredients designed to dilute their offering and in marketing parlance WYSIWYG - What you see is what you get.
There are certain combinations of two seemingly eclectic items that work together taken on face value there appears to be no reason why they should, they just do. Pineapple and pizza is one of a thousand examples, and we can now add another into the mix greeting cards and Say It With Silver’s stunning silver jewellery gifts.
Be careful what you wish for, it may very well come true.
Say It With Silver is the latest brainchild of G&T, founded in 1955. The company grew from supplying modest hand set brooches and 9ct gold pieces through to flawless coloured stones and diamonds set into every conceivable piece of jewellery imaginable.
Towards the late 1970s, G&T offered over 3,000 different products to the trade.
As a true family business, their strong work ethic was founded against a backdrop of a sense of social responsibility and a firm belief that long-term staff loyalty is the foundation of success, regardless of the trade being practised.
While steeped in tradition, the executive team have had the foresight and vision to realise that while retail footfall has dropped over the past 18 months, to stay one step ahead of their competition and to remain an industry leader, their creative output had to undergo a transformation, and that’s exactly what’s happened.
The Say It With Silver Jewellery Gift brand is a unique concept in high quality yet affordable silver jewellery gifts for almost everyone. Next time you’re racking your brains for the perfect silver jewellery gift to give the women in your life, and with beautiful silver cufflinks as part of the range, the men in your life too, thanks to Say It With Silver, you now have your answer.
Tuesday, 16 June 2009
So Much More Than A Pizza!
Imagine the mouthwatering aroma of a handmade pizza - loaded with only the highest quality, fresh ingredients - wafting from the box as it’s delivered to your door… And imagine if this pizza not only looked and smelt divine, but offered in each and every heavenly slice the most amazing, taste bud tantalizing experience?
No, we’re not talking about your average dough-based tomato and mozzarella combo, but about the newest addition to our father’s Day presents range. For all the dads across the land who love pizza and chocolate, we present the Father’s Day Chocoholics Pizza!
Our scrumptious Father’s Day Chocoholics Pizza combines two of foods greatest pleasures to form the ultimate indulgence gift for Dad. Created especially for the special occasion that is Father’s Day, this 7 inch pizza is crafted from the highest quality Belgian chocolate and topped with oodles of yummy treats: orange rainbow drops, Belgium truffles and milk chocolate curls.
To make this gift even more authentic each pizza comes in an authentic pizza delivery box - So when Dad receives the delicious delivery he’ll be even more surprised!
Each Father’s Day Chocolate Pizza is finished off with a chocolate plaque iced with the word’s Happy Father’s Day and is available from www.GettingPersonal.co.uk for only £14.95. This and many other delectable Father’s Day Gifts and treats can be delivered free-of-charge when more than £30 is spent in one transaction. Items are usually dispatched within 24 hours.
No, we’re not talking about your average dough-based tomato and mozzarella combo, but about the newest addition to our father’s Day presents range. For all the dads across the land who love pizza and chocolate, we present the Father’s Day Chocoholics Pizza!
Our scrumptious Father’s Day Chocoholics Pizza combines two of foods greatest pleasures to form the ultimate indulgence gift for Dad. Created especially for the special occasion that is Father’s Day, this 7 inch pizza is crafted from the highest quality Belgian chocolate and topped with oodles of yummy treats: orange rainbow drops, Belgium truffles and milk chocolate curls.
To make this gift even more authentic each pizza comes in an authentic pizza delivery box - So when Dad receives the delicious delivery he’ll be even more surprised!
Each Father’s Day Chocolate Pizza is finished off with a chocolate plaque iced with the word’s Happy Father’s Day and is available from www.GettingPersonal.co.uk for only £14.95. This and many other delectable Father’s Day Gifts and treats can be delivered free-of-charge when more than £30 is spent in one transaction. Items are usually dispatched within 24 hours.
Wednesday, 3 June 2009
Burton launches Dads Army t-shirts for Father' Day
Burton, leading high street retailer of men's fashion, has launched a limited edition 'Dad's Army' t-shirt in conjunction with armed forces charity - the British Forces Foundation.
The new t-shirt has been designed to help support the British Forces Foundation, (BFF) and is being made available in 47 Burton stores and online. Burton, the mens fashion retailer, has pledged that for every one of the t-shirts, it will make a donation of £1.50 to the charity, in an effort to raise an overall donation of around £10,000.
The British Forces Foundation was set up in 1999 and aims to support all personnel currently serving in the army by providing them with quality entertainment to encourage high spirits and greater enjoyment of duty. The charity appeals to performing artists like musicians to travel to different countries and entertain soldiers, pilots and sailors while they are away from home.
Founded and still supported by the entertainer, Jim Davidson, the BFF has helped entertain women and men in the armed forces for the past 10 years and is now teaming up with Burton in an attempt to encourage more donations in honour of this year's Father's Day. The present initiative aims to support families where the fathers are in combat, around Father's Day, a time when the gap left by their absence can be felt especially hard by partners and children.
The new Burton's "Dad's Army" t-shirts will provide a fitting dedication to those men currently serving overseas who have families awaiting their return and it is hoped by Burton that the money raised for the charity will help to reduce the impact and feelings of separation which can be felt by the families of service men around Father's Day. Burton will also be offering a 10% discount to all customers with a valid MOD card in select stores until 31st July. Please see website for details and locations.
The new t-shirt has been designed to help support the British Forces Foundation, (BFF) and is being made available in 47 Burton stores and online. Burton, the mens fashion retailer, has pledged that for every one of the t-shirts, it will make a donation of £1.50 to the charity, in an effort to raise an overall donation of around £10,000.
The British Forces Foundation was set up in 1999 and aims to support all personnel currently serving in the army by providing them with quality entertainment to encourage high spirits and greater enjoyment of duty. The charity appeals to performing artists like musicians to travel to different countries and entertain soldiers, pilots and sailors while they are away from home.
Founded and still supported by the entertainer, Jim Davidson, the BFF has helped entertain women and men in the armed forces for the past 10 years and is now teaming up with Burton in an attempt to encourage more donations in honour of this year's Father's Day. The present initiative aims to support families where the fathers are in combat, around Father's Day, a time when the gap left by their absence can be felt especially hard by partners and children.
The new Burton's "Dad's Army" t-shirts will provide a fitting dedication to those men currently serving overseas who have families awaiting their return and it is hoped by Burton that the money raised for the charity will help to reduce the impact and feelings of separation which can be felt by the families of service men around Father's Day. Burton will also be offering a 10% discount to all customers with a valid MOD card in select stores until 31st July. Please see website for details and locations.
Monday, 1 June 2009
Ernest Jones launches Chamilia jewellery collection
Ernest Jones, The Diamond and Watch Specialist, has announced the launch of Chamilia jewellery, one of America's most popular personalised jewellery brands.
Chamilia promotes the tag line "Your Life. Your Style", encouraging its customers to be creative, adventurous and to express themselves, their mood and lifestyle through their jewellery. By introducing Chamilia alongside the existing Pandora collection, Ernest Jones is leading the trend this summer for personalised jewellery with beads and charms.
Chamilia was founded in New York by Killian Rieder and Jeff Julkowski in 2002. Killian Rieder had previously designed for Ralph Lauren Polo and wanted to allow women to customise their jewellery to a mood, moment or memory, in the same way a chameleon changes to fit into its own environment. Using the concept of traditional charm jewellery as a starting point, Killian created a contemporary twist on charm jewellery and Chamilia was born. In its short history, Chamilia jewellery has become one of the fastest growing personalised jewellery collections in the US.
The Chamilia collection is available at ernestjones.co.uk and in selected stores and includes high quality Chamilia beads made of 14ct gold and sterling silver. The collection features a wide range of fun and fashionable designs including crown wearing frogs, Mother's Day beads, Disney beads, and many more including Murano glass.
With more than 500 bead designs and a variety of chains, clasps and spacers, Chamilia offers customers bracelets and necklaces that can be endlessly mixed, matched and personalised to commemorate an event, occasion, relationship or friendship. The breadth and depth of designs and creative possibilities gives the customer an ever-changing feast of design options so they can customise their jewellery in whatever style they desire.
Chamilia jewellery features:
- High quality beads: 14ct gold, sterling silver and Italian Murano glass
- Exclusive Disney Designs
- New designs: new beads are released through the year
- More than 500 bead designs: Chamilia gives customers the freedom to express themselves
About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, The Diamond and Watch Specialist, has more than 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery including bracelets, necklaces and a huge choice of rings, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewelers Limited, the world's largest speciality retail jeweller.
Chamilia promotes the tag line "Your Life. Your Style", encouraging its customers to be creative, adventurous and to express themselves, their mood and lifestyle through their jewellery. By introducing Chamilia alongside the existing Pandora collection, Ernest Jones is leading the trend this summer for personalised jewellery with beads and charms.
Chamilia was founded in New York by Killian Rieder and Jeff Julkowski in 2002. Killian Rieder had previously designed for Ralph Lauren Polo and wanted to allow women to customise their jewellery to a mood, moment or memory, in the same way a chameleon changes to fit into its own environment. Using the concept of traditional charm jewellery as a starting point, Killian created a contemporary twist on charm jewellery and Chamilia was born. In its short history, Chamilia jewellery has become one of the fastest growing personalised jewellery collections in the US.
The Chamilia collection is available at ernestjones.co.uk and in selected stores and includes high quality Chamilia beads made of 14ct gold and sterling silver. The collection features a wide range of fun and fashionable designs including crown wearing frogs, Mother's Day beads, Disney beads, and many more including Murano glass.
With more than 500 bead designs and a variety of chains, clasps and spacers, Chamilia offers customers bracelets and necklaces that can be endlessly mixed, matched and personalised to commemorate an event, occasion, relationship or friendship. The breadth and depth of designs and creative possibilities gives the customer an ever-changing feast of design options so they can customise their jewellery in whatever style they desire.
Chamilia jewellery features:
- High quality beads: 14ct gold, sterling silver and Italian Murano glass
- Exclusive Disney Designs
- New designs: new beads are released through the year
- More than 500 bead designs: Chamilia gives customers the freedom to express themselves
About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, The Diamond and Watch Specialist, has more than 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery including bracelets, necklaces and a huge choice of rings, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewelers Limited, the world's largest speciality retail jeweller.
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