Hallmark launches Inspirational Mum competition, plus Mother’s Day stats and gifts for Mother Day 2009

Treat Your Inspirational Mum to Something Special This Mother’s Day

Mum-to-be Tess Daly has joined forces with Hallmark to design a one-off Mother’s Day Card for its annual Cards for a Cure™ Campaign. The card is worth over £3,000 and contains a fabulous diamond donated by www.77diamonds.com. It was designed by Tess on behalf of Breast Cancer Campaign – one of the charities that benefits from Hallmark’s annual donation. The card will be presented to the UK’s Most Inspirational Mum on Mother’s Day. To enter your mum visit www.hallmark.co.uk before 12th March.

Research commissioned by Hallmark Cards for Mother’s Day 2009 has revealed the rise of the Mumbo – men who are openly comfortable about having a close relationship with their mum. 43% of men questioned claimed that their mum is the No1 woman in their life.

The findings also uncover a snap shot of life as a 21st Century Mum – with time pressures, discipline and moral guidance key concerns facing mums today:

• 59% of people over 45 don’t think that their mums are in touch with today’s challenges,
• The pressure to work as well as bringing up children is a key concern (31%) – this is felt most amongst 25 to 44 year olds
• 58% think the most important characteristic of a mum is that they are always there for you
• Almost a third (31%) turn to our mums for advice the most, while only 10% of us turn to our dads

To celebrate Mother’s Day 2009, Hallmark has launched a beautiful selection of Forever Friends bears and gifts. The cute gifts below are priced from just £4.99, and help to support the ‘Cards for a Cure™’ campaign, available from all good greetings card retailers.

Just for You Bear in a gift bag
Size 3.5”
RRP £4.99

Mother’s Day Mug in presentation box
RRP £7.99

Mother’s Day Bear
Size 8”
RRP £17.99

Hallmark’s Cards for a Cure™ campaign will see it donate £1/4 million to two breast cancer charities for Mother’s Day 2009. Breast Cancer Campaign will receive £225,000 and Action Breast Cancer, a programme of the Irish Cancer Society will receive £25,000. This will be the third year of the highly successful programme which will have donated 3/4 million pounds to these two breast cancer charities by the end of its 2009 Mother’s Day Campaign.

For more information about Hallmark Cards and to buy greeting cards online visit www.hallmark.co.uk.

For more information on Forever Friends products and interactive fun visit www.foreverfriends.co.uk